Current Issue : January - March Volume : 2016 Issue Number : 1 Articles : 6 Articles
The purpose of the study is to develop and validate an instrument to measure perception on TQM\npractices among research and development (R&D) center employees. Empirical data were\ncollected from 102 employees in a public R&D center in Saudi Arabia. The content validity,\nconstruct validity, criterion-related validity, and reliability were examined. Results showed that\nthe instrument is a reliable and valid tool in measuring the employees� perception on TQM\npractices. This produces a relatively compact instrument comprising four TQM variables with 22\nitems that allows researchers and practitioners to measure perceived TQM implementation among\nall types of employees and TQM program levels in public organizations. Suggestions for using the\ninstrument are presented....
The goal of this article is to explore the perceptions of consumers regarding to models in\nadvertising. To fulfill this object, we have used the KERNEL�s method which is based on the\ndominance analysis tool developed by Ned Herrmann (Ned Herrmann & Louis Timbal-\nDuclaux, 1989). In this paper, we discuss particularly the question of correspondence\nbetween the \"ordinary\" woman and the various types of products. The analysis of the\nresults conducted with 30 individuals show that the physical characteristics of the model\nand values are very important to advertise products. The level of importance varies from\none product to another which has led to propose different archetypes of women....
Corporate Social Responsibility (CSR) is a topical business issue in the current\naccountability-integrity age. This paper aims to examine and interpret the possible link\nbetween corporate governance, business capabilities and CSR reporting practices.\nSpecifically, agency and resource-based theories were used as the underpinning theoretical\nperspectives in understanding the link between the corporate governance mechanism and\ntheir business capabilities with CSR reporting. Using a content analysis of the annual and\nsustainability reports, the relevant data were gathered from 100 leading companies listed\non Bursa Malaysia. The results of the study revealed that corporate governance mechanism,\nin particular, board size has a significant potential to induce company/ââ?¬Ë?agentsââ?¬â?¢ to engage in\nCSR reporting practices hence reducing agency costs. In the context of business capabilities,\nhuman resources in the form of commitment of top leadership to CSR initiatives was found\nto be a strategic factor in enhancing the CSR information disclosed. The companiesââ?¬â?¢\nengagement with stakeholders through social dialogues also assisted companies in reducing\ninformation asymmetry resulting in the maximization of shareholdersââ?¬â?¢ interest....
Determinants of Information Technology Expenditure: A Contingent Model...
The paper deals with segmentation and the marketing potential of the significant target age\ngroup 50+, which is currently a strong market power and the motive of a new marketing\ndirection in the Czech Republic, a pensioner marketing. The paper determinates the basic\nproblem areas as well as the definition of segmentation, segmentation criteria, segmentation\nprocess and methods and techniques. Further, the Czech population aging issue was identified.\nThe four subsegments of the target group 50 ââ?¬â?? 60 years were formed, characterized and named\non the basis of cluster analysis (data processed in analytical program SPSS). These subsegments\nhave got the same demographic, socio-economic and consumer features inside. And at the same\ntime these subsegments are highly dissimilar in comparison with each other. Suitable marketing\nprograms for created subsegments in this determined target group were proposed....
The paper presents an analytical method to define innovation\nbehaviours and technology strategies of companies using patent\ndata.The framework can be used to: 1) analyse single innovation\nbehaviours, 2) map innovation strategies defined as\ncombinations of different innovation behaviours, and 3) describe\nthe patterns of technological evolutions over time.\nThe methodology is tested on a sample of 133 top research and\ndevelopment (R&D) companies belonging to technology\nhardware & equipment industry, by analysing their patents\napplied from 2008 to 2012. From the analysis of the behaviours,\na preponderance of exploitation strategies that lead to radical\noutputs is detected. We also uncovered a growing adoption of\nopen innovation and an increasing concentration of R&D efforts\non radical outputs....
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